Post by EUIPO - European Union Intellectual Property Office

Design. Desire. Decide. Before features, before price, before comparison, before reviews, before brand - there is design. It’s what makes people stop, look… look again… and choose. And what draws them in before they even think about why. It creates desire. It drives decisions. According to recent EUIPO research, 3 out of 4 consumers are willing to pay more for a product with a better design. Younger consumers are even more likely to do so. For businesses, that makes design much more than decoration. It becomes part of competitiveness itself. Learn more: https://lnkd.in/exVTdz7r #DesignDesireDecide

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