Post by EUIPO - European Union Intellectual Property Office

Europe is already living the Benito fever 🌴📸 As Bad Bunny continues his European tour, Benito Antonio Martínez Ocasio has also taken steps to protect his ‘brand’. Benito Antonio – IR number 1911361 Filing date: 02/04/2026 Trade mark status: IR under examination Owner: Benito Antonio Martínez Ocasio More and more artists are choosing to protect not only their stage names, but also their personal names, logos, signatures and even distinctive expressions as trade marks. An artist’s name today carries huge commercial value, linked to merchandising, collaborations, festivals, licensing agreements and their online presence. And while copyright protects creative works like music, lyrics or album artwork, trade marks protect the commercial identity behind them. Different IP rights, same goal: ensuring creators keep control over the value they build. Welcome to the IP-protected CLúB, Benito.