Post by EUIPO - European Union Intellectual Property Office

The House of the Dragon is finally back. And that can only mean one thing. Get ready to shout with us: DRACAR(IPPPPPPPPP) RIGHTS 🔥 🔹 The identity of the series is protected through a broad EUTM strategy covering House of the Dragon, Game of Thrones, Targaryen, Hightower, the Iron Throne and the main house sigils. The expansion of the Westeros universe is also reflected in recent filings linked to productions such as A Knight of the Seven Kingdoms. 🔹 The visual universe of House of the Dragon may also benefit from design protection, covering elements such as the Iron Throne, costumes, armour, weapons and the saga’s distinctive dragon-inspired aesthetics. 🔹 Through licensing, the Westeros universe has expanded into merchandising, games, collectibles and branded collaborations. The EUTMs appearing in the EUIPO database are owned by Home Box Office, Inc., while the universe itself originates from George R. R. Martin’s literary works. In Westeros, you either protect your IP… or you lose the throne. Luckily, we belong to the House of IP.