Post by EUIPO - European Union Intellectual Property Office

Europe competes (and wins) through design. Long copy: From fashion to furniture, technology to everyday products, design plays a central role in European competitiveness. Design-intensive industries contribute significantly to employment and GDP across the EU, while businesses investing in intellectual property protection are more likely to grow and innovate. EUIPO research shows that consumers associate product design strongly with functionality, usability and durability. Supporting design protection means supporting innovation, creators and sustainable business growth. 🔹 Read more: https://lnkd.in/exVTdz7r