Post by EUIPO - European Union Intellectual Property Office

Design creates desire. And desire creates value. Yet, when it comes to protecting that value, design is still too often perceived as complex, costly, or purely legal. In reality, it is a driver of connection, differentiation and business growth. EUIPO, BEDA - The Bureau of European Design Associations and ECTA (official) are joining forces 21 April for a webinar that will show how design is: 🔹 A strategic business tool 🔹An enabler of competitiveness 🔹A bridge between creativity and market success This session will bring together institutional, industry and practitioner perspectives to show how design protection fits naturally into the lifecycle of innovation. Register here: https://lnkd.in/eKE5iT8P