Post by Eugenia Tan

We’ve all felt it. It’s been a tough year for the ad industry, caught between economic uncertainty and the whiplash of tech transformation. Budgets are tighter, timelines shorter, and expectations somehow still higher. But once in a while, I lift my head from the general’s tent, half-delirious from the chaos, brain buzzing from strategy churn, overly caffeinated, and I see my team. Holding the line. Cracking jokes. Shipping magic. Around the metaphorical campfire, in the middle of frantic pitches, shared mala / soon kueh lunches, and the occasional “wah lau eh what kind of feedback is this?!”, I find soul, trust, and that we got this energy. (For those who know, this is also when I hover around you all with the excuse that I’m here for the vibezzz.) Here’s to the ones who keep me sane, and let me do the same. This win isn’t just proof that we’re good at what we do. It shows we kept our heads, our values, and our humour intact, even when things got rough. We’ve built a team that moves at the speed of culture, where social isn’t just a channel. It’s where our ideas live, thrive, and spark real connection. And if you’re looking for a team to fight the good fight with heart and rigour, DM me. My warriors are amazing. P.S. To the clients who saw the hustle, believed in the madness, DMed us their joy, and cheered louder than we did when we won, this one’s for you too. Thank you. Majulah GOODSTUPH #SocialMediaAgencyOfTheYear #GOODSTUPH Evonne Loke Cheryl Tay Joanne Lyn Clive Chua Yee Fei Wong David Devan Bell Tan Adam Kerr Woon C. Sylvia Teoh Pui Yock Jason Yong Benci V. Kaye Toledo Kezia Joy C. Nadiah Rosli Fatih Rosli Long Nguyen Wai Yi L. Natasya Sanjaya Angela Foo Manuel Mauricio Cornel Lam Ariel John irvan saksono Pat Law Nik Voon Beatrice Tan Issa Mauricio Teri Foong Chentini Ayudya Darren Silva Haikal Azizi Ade Y. Raihan Suryadiharja Ray Khoo Sherrell Kong Bunga Z Labibah Chanel Lee Claudia Poon Emily Choo