Post by Eugene Chan

Creative Director | Forbes 30 Under 30 Asia

Yes - you might have already seen this video from me last week. But what I didn't know then was that McDonald's Hong Kong was about to drop a Chocolate McGriddle! (Anyone tried it yet?) In the traditional production world, this new launch would mean scrapping the old creative and starting over.  Instead, we created a digital twin of the new McGriddle and used Google Hong Kong's Omni and KLING O1 to seamlessly swap it into our existing video. Dynamic, adaptable creative is here. Just a quick reflection for this week before I actually go out to try the Chocolate McGriddle ahaha Happy Friday!

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