Post by EU-Startups

Name: What happens when Gen Z meets toothpicks? 🤔 You get pick'em — a social-first D2C brand that turned
Uploaded: 2025-06-12T09:56:45.806Z
Channel: EU-Startups
Description: What happens when Gen Z meets toothpicks? 🤔 You get pick'em — a social-first D2C brand that turned a utility into a cultural moment. TikTok virality. A-list fans. A product in space. This isn’t your

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What happens when Gen Z meets toothpicks? 🤔 You get pick'em — a social-first D2C brand that turned a utility into a cultural moment. TikTok virality. A-list fans. A product in space. This isn’t your average consumer startup story! This week on the EU-Startups Podcast, Marcin Lewandowski sits down with Niklas Terrahe, Co-Founder and CEO of pick’em, to unpack: – How they turned the “chewing gum” category upside down – The power of building a narrative-first brand – What most founders get wrong about influencer marketing – Why PMF is not a milestone, but a mindset – And how they’ve made millions fall in love with a stick Whether you're building in consumer, obsessed with story, or just want to know how to make boring things cool — this is for you. 📺 YouTube: https://lnkd.in/ex62rpZW 🎧 Spotify: https://lnkd.in/erGNpeA2 🎧 Apple: https://lnkd.in/ee6Tz8bJ

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