Post by Ethum

𝗬𝗼𝘂'𝗿𝗲 𝗹𝗼𝘀𝗶𝗻𝗴 𝟯𝟬-𝟰𝟬% 𝗼𝗳 𝗱𝗲𝗮𝗹𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗲𝘃𝗲𝗻 𝗸𝗻𝗼𝘄 𝗶𝘁. Not to competitors. To your own broken process. Here's where the leakage happens: Leads come in → Nobody qualifies them → Random reps call random people → Some deals progress → Most disappear. 𝗬𝗼𝘂 𝘁𝗵𝗶𝗻𝗸: 'Pipeline is weak.' 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: Your qualification system is broken. Most founders think sales is the problem. It's actually qualification. Get your system right first. Then everything else becomes easier.