Post by ETERNA Mode GmbH

𝐄𝐓𝐄𝐑𝐍𝐀 𝐚𝐭 𝐏𝐢𝐭𝐭𝐢 – 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐭𝐚𝐫𝐭 #Pitti Uomo is in full swing – and we are right in the middle of it. At the heart of the international menswear scene, we are presenting the trends for winter 2026 from our premium line #1863byETERNA. The first few days of the trade fair have been extremely successful for us – numerous visitors to our stand, intensive discussions with existing trading #partners, and valuable exchanges with new contacts and service providers. Our SMART product line has been particularly well received – especially the shirts made from 100% merino wool and cotton-merino wool, as well as our JAPANESE KNITTED qualities. Our customers particularly appreciate the versatile combination options with knitwear, overshirts, and double-face jackets. We are accompanied in Florence by influencer Burkhard Dietrich, who is wearing our cotton-merino shirt, among other items. He shows how our shirts impress in both classic looks and modern lifestyles – and Florence offers the perfect stage for this. We are eagerly looking forward to the rest of Pitti Immagine Uomo and would be delighted if you would like to visit us on the last day of the fair. 𝐎𝐮𝐫 𝐄𝐓𝐄𝐑𝐍𝐀 𝐛𝐨𝐨𝐭𝐡 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧: Fantastic Classic | Pavilion RONDINO | Stand 3 – 4 #pittiuomo #ETERNA #fashion #PremiumFashion #Menswear