Post by ESW

Payment choice is expanding. In Germany, one alternative payment method carries over half of all orders. In the US, cards dominate at 63%. Same product. Completely different checkout expectation. Digital wallets have grown from 1% of international orders in 2020 to 26% today. BNPL has followed, but far more slowly — from 1% to 6%, despite the hype. Cards still account for 61% of international orders overall. The brands getting this right aren't offering more payment options. They're offering the right ones, built around what each market actually expects at checkout. What does your market actually expect? 🔗https://lnkd.in/eXs4WKWT   #ESWSignals #InternationalGrowth #Ecommerce