Post by ESW

The growth is there. It's just not where most brands are looking. 67% of consumers in the Middle East and 61% across Asia have increased their discretionary spending. North America? 30%. But the real signal is generational. 6 in 10 Gen Z shoppers and more than half of Millennials are actively spending more, and crossing borders to do it.  The brands winning internationally right now aren't the ones with the biggest budgets. They're the ones who stopped treating international as one market. 🔗 Explore the full data: https://lnkd.in/eXs4WKWT #ESWSignals #InternationalGrowth #Ecommerce