Post by ESW

Discovery is fragmenting across social, search, marketplaces and AI. Purchase hasn't followed. It's still concentrated wherever the experience feels familiar, transparent and reliable. For most, that's still a brand or retailer website. Winning attention is no longer the hard part. The gap between the first click and checkout is where international conversion is actually won or lost. Where are you losing the handoff? → https://lnkd.in/eXs4WKWT