Post by ESW

The rules of cross-border e-commerce just changed. Permanently. The EU's €150 duty exemption is gone. The US $800 de minimis threshold has been suspended. Every low-value parcel crossing a border now carries a cost and brands that haven't adjusted their pricing, checkout experience, and duty infrastructure are already feeling it in their margins and conversion rates. At ESW, we help global brands absorb that complexity so their customers don't have to. That means guaranteed landed costs at checkout, real-time duty calculation across every market, and a DDP model that eliminates surprise charges at the door. When the rules change overnight, our clients don't scramble. Their pricing updates, their consumers stay confident, and their conversion holds. In his latest article, Fionn Uibh Eachach, SVP Supply Chain Management & Commercial Services at ESW, breaks down what the 2026 cross-border reset means for global retailers and why the brands that invest in the right infrastructure now will use this moment to pull ahead of those that don't.  The question isn't whether these changes affect your business. They do. It's whether you have the right partner to turn them into an advantage. Read the full article: https://lnkd.in/d2SWVepJ #CrossBorderEcommerce #GlobalTrade #DutyManagement #Ecommerce #ESW