Post by ESW

AI will scale fastest where trust already exists. Only 16% of consumers would allow AI-driven auto-replenishment. Just 31% are comfortable with AI-powered payments. But 57% trust AI to compare prices, and 53% trust it to find deals. Consumers are warming to AI as a shopping assistant. They're not ready to hand it their wallet. That gap — between AI as helper and AI as agent — is where most brand strategies are currently breaking down. And it shifts dramatically by region: 56% in the Middle East are comfortable with AI-powered payments, compared to just 26% in Europe. AI will scale fastest where trust already exists. The question isn't whether to invest, it's where in the journey AI actually earns its place right now. Where does AI fit in your customer's journey? 🔗https://lnkd.in/eXs4WKWT