Post by ESW

AI is creating real opportunities for fashion brands to grow internationally but the true value is only unlocked when it is applied to the right challenges. At ESW, we see this every day. Success in new markets depends less on the technology itself, and more on how well brands localise the customer experience - from payments to delivery to returns. A strong perspective from CTO Eoin Greene on where AI can help organisations have the most impact. https://lnkd.in/eWBKeQid