Post by Esther Adwoa Gyanwah Karikari

The people engaging with your LinkedIn posts are not always your connections And that’s the part most people miss. LinkedIn doesn’t limit your content to your 1st-degree network anymore. It actively pushes posts to 2nd and 3rd-degree connections based on relevance, engagement, and interest. That’s why your feed is full of posts from people you’ve never met. And that’s also why your post can reach someone who has never heard your name before. Here’s what that means for you: Every time you post, you are not just speaking to your network. You are being introduced to your network’s network. Which includes: Recruiters Hiring managers Industry peers Potential clients Future collaborators This is where visibility is built. Not in who you already know, but in who can now discover you. That's because you don’t control who sees your post first. But you do control what they see when they find you.   Do you agree? ♻️ Repost to help others in your network.