Post by Essity

𝗘𝘀𝘀𝗶𝘁𝘆 𝗷𝗼𝗶𝗻𝘀 𝗘𝗨 𝗳𝗹𝗮𝗴𝘀𝗵𝗶𝗽 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗣𝗥𝗢𝗧𝗘𝗨𝗦 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗯𝗶𝗼-𝗯𝗮𝘀𝗲𝗱 𝘀𝘂𝗽𝗲𝗿 𝗮𝗯𝘀𝗼𝗿𝗯𝗲𝗻𝘁𝘀 𝗳𝗿𝗼𝗺 𝗮𝗹𝗴𝗮𝗲.💡🔬 ✨ Super absorbents are the tiny, powerful materials inside products like baby diapers, feminine care and incontinence products that lock in liquid and keep skin dry. Today, these materials are largely fossil-based. Through the EU-supported PROTEUS CBE JU project, Essity is evaluating a renewable alternative: bio-based super absorbents derived from sustainably harvested brown macroalgae (𝑳𝒂𝒎𝒊𝒏𝒂𝒓𝒊𝒂 𝒉𝒚𝒑𝒆𝒓𝒃𝒐𝒓𝒆𝒂). Instead of relying on fossil resources, this innovation explores how algae - a fast-growing, underutilized natural resource - can be transformed into high-performance absorbent materials. The impact is significant. By advancing bio-based technology, we aim to reduce dependence on fossil-based plastics, lower environmental impact across the product lifecycle, and contribute to a more circular bioeconomy. 🌏 ✊ ✨ 👉 Learn more: http://spkl.io/6048AvoMw