Post by Essity

Our Consumer Tissue brand Cushelle is turning bathroom “me time” into a first-of-its-kind brand experience with Porcelain, the world’s first flushable magazine, made from sustainably sourced paper. With 1 in 6 people regularly reading as part of their bathroom ritual, Cushelle brings together two everyday essentials – reading and toilet paper – into one, made for that break. At Essity, we turn consumer insight into innovation, bringing to life solutions that are both meaningful and dare to be entertaining. Learn more: http://spkl.io/6043A2U4X