Post by ESPOSITO RESEARCH & STRATEGY

Friday afternoon in mid-July... Not us thinking about after-work drinks while half the team’s on holiday, possibly even sipping something cold and bubbly as we speak 🤫 Lately in France, we’ve been spotting Hugo Spritz cropping up on more and more bar menus, and we couldn’t help but wonder… where did it suddenly come from? Turns out, it’s the summer drink of 2025, and there’s data to back it up. 👇👇 https://lnkd.in/eP7xkpF2 Made with prosecco, elderflower liqueur (St‑Germain), and soda, it’s light, floral, and totally Insta-worthy. After a viral moment in 2023, searches and bar orders are soaring in 2025, and social feeds are proof. For brands and creators, it’s a great reminder that even a familiar format can evolve when it taps into fresh sensory cues and seasonal rituals. 👀 So Team Aperol or Team Hugo? Or are you secretly on Team Perrier with lemon? 🍋 #SummerRefreshment #BeverageTrends #ConsumerInsight #FoodandDrinkInnovation #ERSInsights #HugoSpritz #ForesightInAction #MarketResearch