Post by Erik Sjödin

What does it take to transform one of Europe's most established industrial companies without losing what made it great? Marcel Cobuz, CEO of TITAN Group, engaged in a conversation with my colleagues Eleftherios Charalambous and Patrick Schulze to unveil the strategies behind one of the most remarkable transformations in the global building materials sector. Three years into this journey, the results are clear: • Earnings up more than 80% • 2026 strategic targets hit a full year ahead of schedule • On track to reach €4 billion in sales by 2029 Explore the full McKinsey interview to discover how Cobuz is balancing continuity with innovation, why removing "cement" from the company name was a catalyst for change, and why Cobuz feels he moved too fast in some areas and too slowly in others. https://lnkd.in/dveXMtnu