Post by Eric Woning

Name: Incredibly interesting. This is a Dutch commercial to make people speak more with one another. Not
Uploaded: 2026-07-01T10:41:50.794Z
Channel: Eric Woning
Description: Incredibly interesting. This is a Dutch commercial to make people speak more with one another. Not speak more with friends... but speak more with people whom you don't know. "Een praatje maakt je dag

Senior Marketing Strategist for ambitious brands & scale-ups | Strategy, storytelling & the brief that makes it all work | Brief Obsession

Incredibly interesting. This is a Dutch commercial to make people speak more with one another. Not speak more with friends... but speak more with people whom you don't know. "Een praatje maakt je dag" (A chat makes your day). Clearly focussed on the youth, not the elderly. I think it's a great initiative, but I have so many questions - the biggest one is how will you measure success? Anyway - social cohesion is something that is desperately needed and the only way to get back to a society where we care for/about one another. And I think this is the thing that is most needed in most societies right now and what is desperately missing... and the REAL reason why people are so nostalgic for the 'good old times'. That feeling of belonging? That something that comes from not being a nation of individuals, but from feeling that we belong together. I suspect that this is just as much a brief on 'how to get the youth to feel less lonely'. Because the mobile phone and social media culture have a lot to answer for in this world where loneliness has become an epidemic.

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