Post by Ericsson

40% of fans attending live events say they'd pay a premium for guaranteed connectivity. 📊 That's a commercial signal, not a consumer preference. Public 5G now serves more than 100 sports and entertainment venues in the US. At the 2025 American football final, 5G traffic ran 3:1 ahead of Wi-Fi, with Wi-Fi volumes dropping by half. The shift to 5G as primary venue access is under way. For communications service providers, the business case runs deeper than fan experience. Venue revenues represent 27-57% of total income for professional sports leagues. Five operational touch points (parking, ticketing, security screening, food and drink, merchandise) all depend on reliable, low-latency connectivity to protect that income. 🏟️ Private 5G and network slicing are the architecture that makes differentiated service delivery possible at venue scale. Ericsson's Connected Sports and Entertainment 2026 report maps the evidence and the path forward, from fragmented wireless infrastructure to hybrid public/private 5G. Read the full report: https://lnkd.in/e6vpJ3Se 👇 #Ericsson #5G #ConnectedSports #DifferentiatedConnectivity #NetworkSlicing

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