Post by Ericka Bates

Most businesses don't have a content problem. They have a systems problem. This week, I asked a group of entrepreneurs, marketers and community builders: 👉 What's one experiment you're running in your events or content this month? The answers were fascinating: • AI clones and avatars • LinkedIn and Instagram carousel strategies • Community based implementation labs • Conversation intelligence platforms • Content automation workflows • Livestream repurposing systems But what stood out wasn't the technology. It was the realization that the businesses growing fastest aren't necessarily creating more content... They're building better systems for turning conversations into content, content into assets and assets into opportunities. One comment especially stuck with me: "People don't buy information anymore. They buy implementation." - Joe Sayles, Jr. That idea changed the way I think about content strategy. Are we creating content just to publish something? Or are we creating assets that continue generating value long after the livestream ends? I unpack this (and several other insights from our discussion) in my latest LinkedIn Newsletter.👇 What's one content, marketing or AI experiment you're testing right now? And more importantly... What are you learning from it? #EventLedGrowth #ContentStrategy #SaaSMarketing #LivestreamRepurposing #CommunityBuilding #AIForBusiness #TalkVirtual #VirtualSummiteers