Post by Eric M.

GRUNS is NOT a case study. I love what this brand has done. Chad Janis is brilliant. His team is brilliant. But I would be cautious about learning what isn’t true. I’m seeing so much of the following already: “𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘺 𝘪𝘯 𝘸𝘩𝘢𝘵’𝘴 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦.” Careful. Anything is 𝘱𝘰𝘴𝘴𝘪𝘣𝘭𝘦 I suppose. But this is anything but 𝘵𝘺𝘱𝘪𝘤𝘢𝘭. Nothing has changed about a realistic timeline. GRUNS raised about $56 million in a couple of years. Chad Janis spent years as a VC operator. An insider in several world class companies. That means it isn’t a case study in what’s possible. It’s a case study in what’s possible with intimate VC relationships, $56M in raises, and elite experience across several world class brands. Oh, and yes, a 12 lb brain. (I’m sure you have one too.) We should all be learning from this. But not expecting it. Now get back to work. ;) #unicorn #ecommerce