Post by Equifax Australia

𝐄𝐪𝐮𝐢𝐟𝐚𝐱 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 𝐝𝐚𝐭𝐚 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝗻𝗼𝘄 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞 Snowflake 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 Following the massive success of our global partnership in markets like the US, this collaboration marks the first time these specialised Australian data assets are available via data share on the platform. For Marketing, Data Science, and AI teams, this means a frictionless data-sharing experience with zero technical overhead or integration delays. You can now securely enrich your decision-making, analytics, and AI workflows using 3 core Equifax offerings: 👥 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗗𝗮𝘁𝗮 𝗟𝗶𝗰𝗲𝗻𝗰𝗲: Hyper-personalised marketing insights (e.g., household income, intent models, landscape personas, property values) to drive precise campaigns. 🏢 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗮𝘁𝗮 𝗟𝗶𝗰𝗲𝗻𝗰𝗲: Deep firmographic insights and risk bands across 10 million Australian entities to optimise B2B sales efficiency. 📊 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗖𝗿𝗲𝗱𝗶𝘁 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Anonymised bureau trends to help banks and fintechs benchmark credit performance and monitor macro risk shifts. As Michael Criss, our GM of Consumer Product, puts it: "𝑰𝒏 𝒂𝒏 𝒆𝒓𝒂 𝒘𝒉𝒆𝒓𝒆 𝒕𝒉𝒆 𝒔𝒑𝒆𝒆𝒅 𝒐𝒇 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏 𝒎𝒂𝒌𝒊𝒏𝒈 𝒊𝒔 𝒂 𝒄𝒐𝒎𝒑𝒆𝒕𝒊𝒕𝒊𝒗𝒆 𝒂𝒅𝒗𝒂𝒏𝒕𝒂𝒈𝒆, 𝒕𝒉𝒆 𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒇𝒐𝒓 𝒃𝒓𝒂𝒏𝒅𝒔 𝒕𝒐 𝒂𝒄𝒄𝒆𝒔𝒔 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏 𝒊𝒏𝒕𝒆𝒍𝒍𝒊𝒈𝒆𝒏𝒄𝒆 𝒅𝒂𝒕𝒂 𝒘𝒊𝒕𝒉𝒐𝒖𝒕 𝒕𝒉𝒆 𝒕𝒓𝒂𝒅𝒊𝒕𝒊𝒐𝒏𝒂𝒍 𝒕𝒆𝒄𝒉𝒏𝒊𝒄𝒂𝒍 𝒐𝒗𝒆𝒓𝒉𝒆𝒂𝒅 𝒊𝒔 𝒂 𝒈𝒂𝒎𝒆 𝒄𝒉𝒂𝒏𝒈𝒆𝒓." Discover how to accelerate your time-to-insight while maintaining the highest privacy and governance standards. Find out more here 👉 https://bit.ly/4uNcD2M #DataAnalytics #Fintech #DataSharing #BusinessIntelligence #Equifax #SnowflakeMarketplace