Post by Equifax Australia
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ššŖš®š¢ššš± šš®š¬šš«šš„š¢š šššš š¢š§š¬š¢š š”šš¬ š»š¼š šØššš¢šš¢šš„š„š² š¢š§ šš”š Snowflake ššš«š¤ššš©š„ššš Following the massive success of our global partnership in markets like the US, this collaboration marks the first time these specialised Australian data assets are available via data share on the platform. For Marketing, Data Science, and AI teams, this means a frictionless data-sharing experience with zero technical overhead or integration delays. You can now securely enrich your decision-making, analytics, and AI workflows using 3 core Equifax offerings: š„ šš¼š»šššŗš²šæ šš®šš® šš¶š°š²š»š°š²: Hyper-personalised marketing insights (e.g., household income, intent models, landscape personas, property values) to drive precise campaigns. š¢ šš¼šŗšŗš²šæš°š¶š®š¹ šš®šš® šš¶š°š²š»š°š²: Deep firmographic insights and risk bands across 10 million Australian entities to optimise B2B sales efficiency. š šš¼š»šššŗš²šæ ššæš²š±š¶š šš»šš¶š“šµšš: Anonymised bureau trends to help banks and fintechs benchmark credit performance and monitor macro risk shifts. As Michael Criss, our GM of Consumer Product, puts it: "š°š šš ššš ššššš ššš ššššš šš š ššššššš šššššš šš š ššššššššššš šš ššššššš, ššš ššššššš ššš ššššš š šš šššššš š ššššššš šššššššššššš š ššš ššššššš ššš šššš ššššššš ššššššššš šššššššš šš š šššš ššššššš." Discover how to accelerate your time-to-insight while maintaining the highest privacy and governance standards. Find out more here š https://bit.ly/4uNcD2M #DataAnalytics #Fintech #DataSharing #BusinessIntelligence #Equifax #SnowflakeMarketplace