Post by Epiroc

In the latest Mining & Construction Magazine, the “My Work” feature spotlights how we are strengthening our employer brand, shaping how current and future employees experience, understand and connect with Epiroc. From articulating a clear Employer Value Proposition to building consistent, people-first narratives across markets, at its core, this work is grounded in one belief: it all starts with people. But it also has a very real business impact. Strong employer branding helps us: • Attract and retain the right talent in a competitive market • Build engagement, pride and advocacy among our people • Create alignment across markets and functions • Support our ability to deliver on strategy and drive transformation In this article, Romika Ramlall Naidu, our Group Brand Manager, shares how employer branding helps bring our culture, values and purpose to life, internally and externally. Read the full feature in Mining & Construction Magazine No. 2–2025: https://lnkd.in/d7XAi9Rb #Epiroc #AccelerateTheTransformation #ItAllStartsWithPeople