Post by Epic Life

We spend a lot of time in health tech talking about what we are building. Features, models, diagnostics, data. It is easy to get caught up in the mechanics of it all. But stepping back, a more important question sits underneath everything; why would anyone trust this in the first place? In a conversation with Health Tech World, our CEO and founder, Ben Davies sat down with James Greenfield, the CEO and Founder of Koto Studios, to explore what it really takes to build something people will engage with in their lives, not just download and forget. They talked about the reality that technology is moving fast and becoming easier to replicate, while trust, identity and connection remain hard to earn. For us at Epic Life, that has meant thinking about brand and experience much earlier than most would expect. This is not about polishing the edges. It is about building something people believe in, and want to come back to. Here is the interview in full: https://lnkd.in/eeCt_qRE Mark Hewlett Simon Davies Nick Mitchell Will Chalk Piers Stobbs James Lovatt David Stevenson Mary Gourley #Healthtech #Brand #HealthAgents