Post by epay, a Euronet Company

𝗧𝗵𝗲 𝗕𝗹𝗶𝗻𝗱 𝗦𝗽𝗼𝘁 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝟰 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗧𝗵𝗮𝘁 𝗪𝗶𝗹𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Why are performance marketing budgets rising while long-term brand strength is stagnating at many companies? Our latest expert article with Olaf G. Hartmann (Multisense Institute) and Volker Patzak (epay) unpacks this growth paradox. For a quick overview, we've summarized the most important insights in this concise document. Swipe through the slides to learn: 𝟭. 𝗧𝗵𝗲 𝗯𝗹𝗶𝗻𝗱 𝘀𝗽𝗼𝘁: Why traditional communication accounts for only 20 to 25% of actual brand impact. 𝟮. 𝗟𝗶𝗴𝗵𝘁𝗵𝗼𝘂𝘀𝗲 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀: Why just 10 key touchpoints generate more than 50% of the entire brand experience. 𝟯. 𝗧𝗵𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗹𝗲𝘃𝗲𝗿: How "Branded Money" (prepaid gift cards) can boost the omnichannel brand experience by 71.4%. 𝟰. 𝗧𝗵𝗲 𝗵𝗮𝗹𝗼 𝗲𝗳𝗳𝗲𝗰𝘁: Why this touchpoint improves the qualitative rating of all other touchpoints by an average of 58.4%. #BrandExperience #Prepaid #GiftCards epay, a Euronet Company