Post by EON

📈 As the growth of resale outpaces traditional retail, it was timely for EON Founder and CEO, Natasha Franck to join the Council of Fashion Designers of America (CFDA) to discuss how Digital Product Identities will change the landscape entirely. This innovation enables brands to control, monetize, and steward ongoing transactions while maintaining a lifelong connection to their customers and products. 📢 Why are brands only part of a single transaction? The winning brands will generate multiple transactions on each product, outperforming competitors with higher operating profit margins, as their products generate revenue long after the initial sale. 🚀 Achieving this requires a mindset shift. Resale may not be a separate business model, but rather one of many transactions in a product's lifecycle, including rental and repair. To capture and facilitate all of these transactions, brands need to adopt a systems-based approach. This involves removing data silos and introducing a horizontal data layer that allows for data sharing and exchange to drive these various transactions. It's time for a .. 'product as systems' mindset! Thank you to FASHIONPHILE, Council of Fashion Designers of America (CFDA) and Alternew for the invitation to be part of this wonderful conversation with you all ! #DigitalProductPassports #OneIdentityInfinitePossibilities https://lnkd.in/eYfcPwDF