Post by EON

Name: 📢 Universal Thread: Target's US $1bn Circular Fashion Brand brand scales Digital Product Identities
Uploaded: 2025-11-20T19:30:55.309Z
Channel: EON
Description: 📢 Universal Thread: Target's US $1bn Circular Fashion Brand brand scales Digital Product Identities across the portfolio, embedding principles of commerce and circularity into hundreds of millions of

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📢 Universal Thread: Target's US $1bn Circular Fashion Brand brand scales Digital Product Identities across the portfolio, embedding principles of commerce and circularity into hundreds of millions of products - powered by EON's OS for products. Each digital identity is complete with cross-selling, easy reorder, transparency, customer loyalty rewards and new embedded after-sales services: powered by EON's 1ClickResale, auto-populating listings into Poshmark. 📰 "Target's Universal thread brand is worth more than US $1bn and has released a new catalog of sustainable clothing. All Universal Thread apparel and accessories now include digital ids, created in partnership with Target's real product cloud platform partner EON. The IDs feature a QR code on the item's label that provides information about the product's sustainability features. The QR code also leads to third-party resale services that extend the lifespan of the clothing, helping with the brand's circularity goals. " - Sustainabililty Mag: https://lnkd.in/eK5GTv83 #DigitalProductPassports

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