Post by Eoin Murphy

Day in my life running my business • Up early trying to hit 10,000 steps before 8am (Morning Sunlight & Ireland in winter don't go hand in hand) • Reading "Buy Back Your Time" by Dan Martell, honestly such a great book couldn't recommend enough • Looked at a car as I might actually reward myself with for once • 2 back-to-back meetings (Custom dashboard build + growth strategy) • Student interview with Eimear who just landed DocuSign • 1-on-1 with Christian Schuette talking 2026 goals    That last conversation with Christian hit different. Christin's company built the Ticketing Software that is used by a lot of the Formula 1 teams He is a serious operator but none of our conversation was centred around business growth really; We didn't talk about tactics. We didn't talk about funnels. We didn't talk about strategy. We talked about who I need to become. Because as Christian said to me; "𝙔𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙞𝙨 𝙖 𝙘𝙤𝙢𝙥𝙡𝙚𝙩𝙚 𝙧𝙚𝙛𝙡𝙚𝙘𝙩𝙞𝙤𝙣 𝙤𝙛 𝙬𝙝𝙤 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙖𝙨 𝙖 𝙥𝙚𝙧𝙨𝙤𝙣." If you want to scale to multi 6 figure months, you don't just need better systems. You need to know who you are as a person Not who you think you need to be. Who you actually are. The conversation wasn't about becoming the person capable of running a multi 7 figure business. It was about: • What do I actually want in life? • What is MY definition of success? • Am I genuinely happy? • Am I fully aligned to who I am, mentally, physically, spiritually, in my relationships? Because when you get complete clarity on all of that? When you become the best version of yourself across every aspect of your life? The business results follow. Not the other way around. 2026 isn't about the revenue. Do we have targets? Yes fucking huge ones but it's not about that It's about becoming so fully aligned to who I am and what I actually want that everything else falls into place.

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