Post by Enza Zaden

🌱🍈🍉 Melon & Watermelon House Fair 2026: Delivering Value Through Collaboration Over the past week, we welcomed colleagues, customers and partners from around the world to Murcia for the Melon & Watermelon House Fair 2026. Together, we explored how to deliver value through yield security and consistent quality in an increasingly unpredictable production environment. Across field visits, showroom discussions and customer meetings, conversations focused on the topics that matter most to the category: reliable yields, resistance breeding, consistent quality, consumer insights and future market opportunities. What made this event truly special was the collaboration across our teams. By bringing together expertise from breeding, agronomy, phytopathology, post-harvest, consumer research, sales and marketing, we demonstrated how integrated knowledge creates value across the entire chain. A big thank you to everyone who contributed to making this edition a success. Together, we continue building stronger partnerships and shaping the future of the melon and watermelon category. Alba R. Mario Noviello Tommasino Genci Armero Enza Zaden España #Melon #Watermelon #HouseFair #EnzaZaden #Innovation #Collaboration #YieldSecurity #ConsistentQuality #FreshProduce #BreedingToFeedTheWorld

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