Post by Enterprise Ireland

The fifth webinar of our Sustainable Enterprise series - Strategies for responsible & transparent sustainability communications, taking place on May 6th, will share insights on responsible communications with real-world examples of Greenwashing versus Responsible Communication Strategies. Communicating sustainability meaningfully is a challenge, one which often requires businesses to strike a careful balance between meaningful action and messaging that risks coming across as virtue signalling or misleading. The Empowering Consumers for the Green Transition (ECGT) Directive aims to foster transparent sustainability communication by banning generic environmental claims (such as "eco-friendly" or "green") that lack proven excellence. It introduces stricter regulations for sustainability labels and enhances consumer protection against unfair practices like "Greenwashing".    This webinar will feature a panel of experts discussing the steps for developing strategies for responsible & transparent sustainability communications. Participants will here from Laura McDermott, CEO at Colectivo Ltd., Seán Boyle, CEO at UnitMode, Carlota de Paula Coelho, Senior Policy Manager at B Lab and Marcela Calife Marotti, Lawyer, Litigation & Arbitration.   Register here: https://shorturl.at/euHcU