Post by ENS

Innovation may start with an idea, but in sport, it is what happens next that changes the game. From performance data and advanced equipment to signature moments on the world stage, these articles explore how IP ensures innovation is recognised, protected and able to deliver real value, on and off the field. Click to read more: https://bit.ly/4dbvZZL #WorldIPDay2026 #OriginalThinking Bernard Dippenaar | Craig Shapiro | Ferosa-Fae Hassan | GAELYN (Smart) SCOTT