Post by Enrique Conches

๐ŸŒŸ Creative Innovation Leader | ๐Ÿ›๏ธ Stanford GSB LEAD | ๐ŸŽ“ Former IDEOU Design Thinking Coach | ๐Ÿš€ Disrupting Professional & Corporate Innovation Training through Creativity, Hybrid Thinking & Experimentation. |

๐Ÿš€ ๐—•๐—ฟ๐—ถ๐—ฑ๐—ด๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐—š๐—ฎ๐—ฝ ๐—•๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป "๐—ฆ๐—น๐—ถ๐—ฑ๐—ฒ-๐——๐—ฒ๐—ฐ๐—ธ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜†" ๐—ฎ๐—ป๐—ฑ ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—”๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ง๐—ฟ๐˜‚๐—น๐˜† ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜ ๐—–๐—ถ๐˜๐—ถ๐˜‡๐—ฒ๐—ป๐˜€. How often do well-intentioned public policies, corporate CSR initiatives, or social programs miss the mark simply because they were designed in a boardroom vacuum? The truth is, ๐—ฑ๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜… ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ฒ๐—ฐ๐—ผ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ๐˜€ requires moving past surface-level assumptions. It demands data models that ๐—บ๐—ฎ๐—ฝ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น ๐—ต๐˜‚๐—บ๐—ฎ๐—ป ๐—ฏ๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐˜‚๐—ฟ, ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ๐—ถ๐—ฐ ๐—ณ๐—ฟ๐—ถ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐˜€, ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ถ๐—ฑ๐—ฑ๐—ฒ๐—ป ๐—ผ๐—ฟ๐—ด๐—ฎ๐—ป๐—ถ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฏ๐—ผ๐˜๐˜๐—น๐—ฒ๐—ป๐—ฒ๐—ฐ๐—ธ๐˜€. In our latest collaboration with the Ayuntamiento de Getafe, we are tapping into the exact same high-level ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป ๐—บ๐—ฒ๐˜๐—ต๐—ผ๐—ฑ๐˜€ used by global organisations to optimise business conversion, but weโ€™re using them to ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜€๐—ฒ ๐—ฐ๐—ถ๐˜ƒ๐—ถ๐—ฐ ๐˜๐—ฟ๐˜‚๐˜€๐˜, ๐˜†๐—ผ๐˜‚๐˜๐—ต ๐—ถ๐—ป๐—ณ๐—ฟ๐—ฎ๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐—ฎ๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ถ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†. After an ๐—ถ๐—ป๐˜๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐—บ๐—บ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป phase listening to both front-line professionals and citizens in the territory, weโ€™ve just launched the critical next step: ๐—พ๐˜‚๐—ฎ๐—ป๐˜๐—ถ๐˜๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ ๐˜ƒ๐—ฎ๐—น๐—ถ๐—ฑ๐—ฎ๐˜๐—ถ๐—ผ๐—ป. ๐Ÿ“Š We designed a rigorous, mirroring data model, matching institutional and citizen perspectives, to scientifically audit: ย โ€ข ๐—ฆ๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐˜ƒ๐˜€ ๐—•๐—ฒ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ผ๐˜‚๐—ฟ๐—ฎ๐—น ๐—•๐—น๐—ผ๐—ฐ๐—ธ๐—ฎ๐—ด๐—ฒ๐˜€: Pinpointing exactly where physical environments alter daily human routines and choices. ย โ€ข ๐—”๐—ฑ๐—บ๐—ถ๐—ป๐—ถ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—™๐—ฟ๐—ถ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: Quantifying where rigid organisational protocols inadvertently create systemic dropouts. ย โ€ข ๐—ง๐—ฟ๐˜‚๐˜€๐˜ ๐—”๐˜€๐˜†๐—บ๐—บ๐—ฒ๐˜๐—ฟ๐˜†: Measuring the exact delta between what institutions think people need vs. what people are actually doing to survive. This data model is the raw, bulletproof engine that will fuel our upcoming ๐—ฆ๐˜†๐˜€๐˜๐—ฒ๐—บ๐—ถ๐—ฐ ๐—–๐—ผ-๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜. We are ๐˜๐˜‚๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ฒ๐˜… ๐˜€๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ณ๐—ฟ๐—ถ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป๐˜๐—ผ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฎ๐—ฏ๐—น๐—ฒ, ๐—ฎ๐—ฐ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—ฏ๐—น๐—ฒ, ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ-๐˜€๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ถ๐˜๐—ฒ๐—ฐ๐˜๐˜‚๐—ฟ๐—ฒ. Driven by the forward-thinking leadership of City Councilor Elena Sรกnchez Galindo, our team, led by Mario Aragรณn รlvarez and myself, ๐—ฟ๐—ฒ๐˜„๐—ฟ๐—ถ๐˜๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฒ ๐˜๐—ฟ๐—ฎ๐—ฑ๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—ฝ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ-๐˜€๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐—ฝ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ ๐˜๐—ผ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐—บ๐—ฒ๐˜๐—ฟ๐—ถ๐—ฐ๐˜€-๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป, ๐—ฒ๐—บ๐—ฝ๐—ฎ๐˜๐—ต๐—ฒ๐˜๐—ถ๐—ฐ ๐˜€๐˜†๐˜€๐˜๐—ฒ๐—บ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ผ๐—ฟ๐—ธ. ๐Ÿ‘‡ ๐—–๐—ต๐—ฒ๐—ฐ๐—ธ ๐—ผ๐˜‚๐˜ ๐˜๐—ต๐—ฒ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ฎ๐—ป๐—ป๐—ผ๐˜‚๐—ป๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜ and track our methodology via Getafe Joven: https://lnkd.in/dYKbdMSd #StrategicDesign #HumanCenteredDesign#PublicSectorInnovation #SocialImpact #SystemsThinking #DataDriven #CoCreation

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