Post by Empire Startups - Everything FinTech

Last month at the #EmpireFinTech Conference, Leslie C. (Co-founder, Beginners) pulled back the curtain on how FinTech has ended up in this complicated, marketing moment. Today, she penned it in our newsletter, below. "It’s easy to imagine we’re floating along in our own global FinTech bubble, bouncing from event to event, caring exclusively about the niche decision-makers that matter to our business. But I’ve been helping entrepreneurs tell stories for a long time, and the communications environment we’re operating in now is more cynical, hardened and skeptical than I’ve seen at any point in my career." How did we get here? Why does it matter? And most importantly, how can we move forward? Read her thoughts in today's newsletter, 'FinTech Marketing in a Post-Doge Era', out now. 👇 Also included: 🦄 The 49-Year Unicorn Backlog (Crunchbase) 🤔 What does Synapse’s collapse signify for the future of BaaS? (Fintech Insider Podcast by 11:FS) 🧑‍⚖️ CFPB Supreme Court Decision Shifts Focus to Technology’s Impact on Consumer Finance (PYMNTS) 🚀 + funding announcements from Aeropay, Clasp, FinLocker and more.