Post by Emmy Aoun Gestin

After nine unforgettable years at LVMH, I’m closing a chapter that has meant so much to me. LVMH is a place where you truly understand what luxury stands for: heritage, craftsmanship, and the magic of the human hand behind every creation. These years have shaped the way I think about brands, beauty, and excellence. But above all, they have been about people. I’ve been incredibly fortunate to work alongside inspiring leaders, talented colleagues, and remarkable teams. Together, we shared ambition, intensity, creativity — and many moments that felt truly special and timeless. I’m deeply grateful for the trust, the learnings, and the friendships built along the way. Today, I’m very excited to start a new chapter as Chief Marketing Officer at Initio Parfums Privés — stepping into a more entrepreneurial journey, full of energy, vision, and possibilities. A heartfelt thank you to Patrice Béliard for his trust. The adventure continues.