Post by Emma Newman

AI in advertising isn’t a distant vision. It’s here, reshaping how we plan, activate, and optimise media every day. I’m proud to share that we’ve just launched PubMatic’s first agent‑to‑agent AI advertising campaign in Europe, in partnership with Abovo Maxlead | B-Corp, one of the leading independent media agencies in the Netherlands 🇳🇱. By directly connecting Abovo Maxlead’s Mediavision AI with PubMatic’s AgenticOS, we’ve enabled autonomous CTV campaign activation. Delivering faster launches, real‑time optimisation and a higher share of media budget directed toward performance rather than process. What excites me most about this milestone isn’t just the technology, it’s what it means for our industry. We’re moving from automation to intelligence: empowering people to focus on strategy, creativity, and client value while intelligent systems take on the complexity of execution. This collaboration sets a new standard for how agencies and technology partners work together, with transparency, efficiency and performance at the core. A huge thank you to everyone at Abovo Maxlead and PubMatic who made this possible. The pace of AI innovation in our industry continues to accelerate, and Europe is leading this next chapter with real momentum. Learn more in our announcement below 👇 https://lnkd.in/eQdWheGS #PubMatic #AI #Programmatic #Innovation #CTV #DigitalAdvertising #Leadership