Post by Emily Fleuriot (she/her)
Fractional Creative Director & Brand Content Strategist | Exec Coach | “Start with the human. Build the brand.”
Early 2026 I was on-set with Parkview Creative, who were shooting a Garnier Mexico campaign with the impressive Mexico international footballer, Raúl Jiménez. Working with director Chris Kirtley, Rachel D., Madeleine Valder and crew brilliantly recreated big stadium and footballer energy within the constraints of the studio space, to deliver the brand energy the client was looking for. Key to this 'realness' was the movement direction and choreography from Kasali and Dan of Pro Identity. I was really inspired to get insights into their approach, which we're sharing as part of Parkview's 'How we made' series. There's something really special in paying close, empathetic attention to human behaviour, and weaving this understanding into how we make. Have a read - I'd be interested to hear what you think!
