Post by Emilio de Haan

Building brands is what I love. WERO existed, just not in the Netherlands.  Now we’re rebranding a household name: iDEAL is becoming WERO.  That raises a lot of questions. We’re shifting from magenta to yellow in phased steps.  In a national campaign (EPI Company and DEPT®) we reassured consumers across the Netherlands that, in practice, very little changes, and everything will be alright. #Sowieso Thanks to Dept for giving me this opportunity and doing this together. You have an amazing team of talented people. Big up to all of you! Special thanks to the lovely people from PINK RABBIT. And yes, a little self‑promo: I’m happy to do this for your brand too :) 🩷💛 Read more here: https://lnkd.in/eDKxYSJZ Credits: Team EPI / Wero: Jean-Baptiste Vieille, Michele‎‎ Hermann‎ ‎‎‎‎‎, Sebastian Leyer, Cristian López, Arlette Broex, Steven Van Gaever DEPT®  Executive Creative Director: Emilio de Haan Creative Director: Manuel Di Tolve Art Director: Danique de Bies, Matthijs Groos  Copywriter: Hugo van der Kun, dylan de backer  Social Creative: Tom Jacobs, Nadine Bagnay Lead Craft Producer: Dennis Gijsbers  Social Producer: Isabel van der Kroft Glanzberg  Account Director: Miriam R.  Project Manager: Jonah Pronk, Eyup Cakmak Design: Immanuel de Jong, Dóra Visky, Sander Puhl Sander van Lit  Strategy: Rens Verweij, Heleen Hidskes, Eline Zick Production Production Film: Pink Rabbit Director: Anna Maria van 't Hek  DOP: Kamiel Doens  EP: Niels Visser  Producer: Inge Zoete  Edit: Annelien van Wijnbergen VFX: SquarePXL Visual Effects Grading: de Grot Sound: Public Audio  Music: Audentity, Niels den Otter VO: Jade Olieberg Production Photography: CAKE Film & Photo  EP: Anne Van Kuyk Photographer: Dennis Branko  PR:Hibou

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