Post by Emanuela Franzoni

We often celebrate what technology achieves. But we rarely stop to ask who made it possible and how... Does it sound familiar? 🔎   That was the heart of our evening with Women In Digital Switzerland Chapter Zug and Siemens Switzerland: 𝑤ℎ𝑎𝑡 𝑑𝑜𝑒𝑠 𝑖𝑡 𝑡𝑎𝑘𝑒 𝑡𝑜 𝑏𝑢𝑖𝑙𝑑 𝑡𝑒𝑐ℎ𝑛𝑜𝑙𝑜𝑔𝑦 𝑡ℎ𝑎𝑡 𝑡𝑟𝑢𝑙𝑦 𝑠𝑒𝑟𝑣𝑒𝑠 𝑝𝑒𝑜𝑝𝑙𝑒?   We brought together five panellists from very different worlds: 🌏 communications, regional economic policy, AI research, entrepreneurship and management consulting. And the conversation that followed was anything but simple.   A few things have stayed with me since.   ⭐️ 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐩𝐞𝐨𝐩𝐥𝐞, 𝐧𝐨𝐭 𝐨𝐮𝐭𝐩𝐮𝐭.  It sounds obvious, and yet it is the thing organisations forget most often. The result gets celebrated. The people and the choices behind it rarely do.   ⭐️ 𝐍𝐞𝐯𝐞𝐫 𝐚𝐬𝐬𝐮𝐦𝐞 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰. 𝐋𝐢𝐬𝐭𝐞𝐧.  This one sits at the core of everything I believe about good work, whether in CX, events or community building. 𝑌𝑜𝑢 𝑐𝑎𝑛𝑛𝑜𝑡 𝑑𝑒𝑠𝑖𝑔𝑛 𝑓𝑜𝑟 𝑝𝑒𝑜𝑝𝑙𝑒 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑛𝑜𝑡 𝑡𝑟𝑢𝑙𝑦 ℎ𝑒𝑎𝑟𝑑.   ⭐️ 𝐃𝐨𝐞𝐬 𝐀𝐈 𝐞𝐦𝐩𝐨𝐰𝐞𝐫? 𝐃𝐨 𝐚 𝐭𝐞𝐬𝐭. 𝐑𝐞𝐦𝐨𝐯𝐞 𝐢𝐭 𝐚𝐧𝐝 𝐬𝐞𝐞.  Not ideological, not theoretical. Just honest and practical. If it makes things better for the people using it, it earns its place. If it doesn't, it simply doesn't.   🌻 An additional highlight of the evening was Maryna Shchipak, a talented expert in 𝐠𝐫𝐚𝐩𝐡𝐢𝐜 𝐫𝐞𝐜𝐨𝐫𝐝𝐢𝐧𝐠, who was with us live throughout the night, turning the conversation into a stunning visual piece in real time. The kind of work that makes you stop and look twice, or more, and through which you see the overall picture through her eyes and beautiful hand drawing.   The Q&A kept the energy high, the networking felt genuinely warm, and it was a joy to reconnect with familiar faces and meet new ones.   🙏 Thank you to our incredible panellists: Berit Lange, Silvia Thalmann-Gut, Sarbari Roy, Michael Gerlich and Madalina Manoiu. Thank you to Daria Goryacheva, Georg Lehmann and the whole Siemens team for hosting us so generously. And thank you to Maryna Shchipak for capturing the soul of the evening so beautifully.   A special thank you to my fantastic WDS Zug Chapter team 💟: Chiara Salgarello, Georgiana Darila and Andreea Iuga. So glad we did this together - looking forward already to the next one!   #WomenInDigitalSwitzerland #WDS #HumanCentric #CX #Technology #AI #Community #Siemens #Networking