Post by Electronic Arts (EA)

How do we connect brands with some of the most engaged audiences in entertainment? Today, Electronic Arts is launching EA Advertising, a new platform transforming how brands connect with audiences through digital and real-world experiences. Behind this launch is a global team of developers, designers, product leaders, and creatives who worked together to expand EA's ecosystem and build advertising experiences that feel authentic to the worlds our players engage with every day. The result is a platform that brings brands into gameplay, live experiences, and community moments in ways that are interactive, relevant, and built for players. Proud of our teams for bringing this vision to life and shaping what's next for interactive entertainment. Learn more: https://x.ea.com/89541

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