Post by Electrolux Group

Name: How do you grab attention for something as familiar as an oven? Shout out to the team in Australia f
Uploaded: 2026-06-24T07:36:55.009Z
Channel: Electrolux Group
Description: How do you grab attention for something as familiar as an oven? Shout out to the team in Australia for rising to the challenge in their latest outdoor campaign that has brought our steam cooking techn

800,346 followers

How do you grab attention for something as familiar as an oven? Shout out to the team in Australia for rising to the challenge in their latest outdoor campaign that has brought our steam cooking technology to life with giant ‘steaming’ ovens appearing throughout June in Sydney, Melbourne and Brisbane. With integrated lighting, great visuals, and timed bursts of real steam, these billboards are more than just advertisements. "We wanted to create something impossible to ignore," explains Media Manager Karlie P. who took to the streets to tell the story behind the campaign. 📽️Check out the film below. We are proud to be the leading brand in built-in cooking, holding the number one position in market share in Australia. Zenith Media Australia, Connecting Plots Group, humann. Revolution360 Christina Kumcevski, Karen Nguyen, Samantha Chapman, Ryan Williams #OOH #ElectroluxAU #steamcooking #steamwhenyouneedit #innovation

Video Content