Post by Elastic Path

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You pay for data. But are you paying for unnecessary API calls too? That's exactly the kind of question driving innovation at Motability Operations Ltd — optimizing every ping, caching at the right layer for platform speed, and tuning a recommendations engine until it puts the right car in front of the right dealer at the right price. Bryan House caught up with Craig Ford to hear how that focus is paying off: 12-13% of cars sold now come through a dealer interacting with a recommendation. That's what innovation at the infrastructure level looks like.

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