Post by Elastic Path

Johnstone Supply didn't wait for AI in commerce to mature. They built it. One of the largest HVAC/R wholesale distributors in the US embedded a private LLM-powered virtual assistant into their commerce experience — built on Elastic Path — guiding contractors to the right SKUs across a catalog of more than one million products, in a single session. Online orders through the platform average $300 more than counter sales. The distributors building this infrastructure now are the ones defining how the next era of B2B commerce operates.