Post by Elastic Path

B2B commerce is going through its most significant transformation in a decade. B2B buyers now completing over half of their purchase journey before ever engaging a sales rep. AI is mediating product discovery. Agentic commerce is handling procurement workflows autonomously. And the brands that aren't ready to be found, understood, and acted on by AI systems are already losing ground to those that are. We put together a definitive guide to the top B2B eCommerce trends shaping 2026 — from AI-ready product data to API-first architecture, self-service buying, and beyond. Link in the comments 🔽