Post by Ekimetrics

⚽ The biggest sponsorships aren't always the most effective. The difference isn't necessarily the partnership itself. It's what brands do with it. Sponsorship creates value through two complementary mechanisms: 🏟️ The partnership builds visibility and long-term brand equity. 📣 Activation transforms that visibility into short-term business results. One builds the brand. The other unlocks its commercial value. Today, advances in Marketing Mix Modeling (MMM) make it possible to measure these two contributions respectively, helping marketers understand not just if sponsorship works, but where its value is really created. 📖 In our latest article, we explore why measuring and understanding the respective contribution of sponsorship and activation leads to better investment decisions. https://bit.ly/4vz2U1g #WorldCup #SportsMarketing #Sponsorship #MarketingEffectiveness #MarketingMeasurement #MMM #MarketingROI