Post by European Innovation Council and SMEs Executive Agency (EISMEA)

Need a break from the summer heat? Worth a read for anyone working at the intersection of fashion, innovation and sustainability. From Ralph Lauren's locally sourced wool for Team USA, to Uniqlo's lifecycle-integrated approach for Sweden, and Mongolia's heritage-first cashmere story - this opinion piece for the #EUTextiles Ecosystem Platform unpacks what each design choice signals for the future of sportswear sustainability. The key question it asks: are we seeing systemic change, or mostly better storytelling? 🔗 https://lnkd.in/d-Wk8GPd EU Business