Post by egta

Vienna. Day one. 🤝 Our annual CEOs and Top Executives' Summit is open. Multiplatform TV and audio leaders from across Europe and beyond are gathering today and tomorrow to share perspectives on where the industry is heading and what it will take to grow. Today's sessions tackle topics such as media value and advertiser trust, the shift to programmatic and platforms, AI's role in advertising, and how we can strengthen our position in a fast-changing market. Day two tomorrow: dedicated TV and audio sessions. More to follow. Many thanks to our hosts ORF & RTL AdAlliance_AT and co-hosts ProSiebenSat.1 PULS 4, RMS Der Audiovermarkter. and ServusTV #CEOSummit2026 #TV #Audio #Advertising #MediaIndustry